Digital Strategy

The work that gets your digital world found.

Search, analytics, and the conversions that matter. We get the right people to your site, then turn the visit into the action that matters.

Trusted by public-good organizations

Search visibility

Found by the people searching for what you do, wherever they're searching.

Audits, technical fixes, content strategy, and the slow work that gets a site ranked for the queries that matter. Not keyword stuffing or schema theater. The real work that gets program staff, donors, grantees, and researchers to the right page on the first try.

What it covers

Technical audits, on-page optimization, content gap analysis, internal linking, and schema markup. Plus the AI side: content structured so assistants like ChatGPT and Google's AI overviews can cite you correctly.

How we get there

We start with what you rank for, what you should rank for, and the gap between. Then we work through it page by page.

What it looks like

Technical audit
Content + keyword strategy
Schema + metadata plan
Editor playbook

Analytics & measurement

Numbers that mean something to the people doing the work.

Most analytics setups produce a dashboard nobody opens. We build measurement that maps to the outcomes you actually care about, not vanity traffic. The stuff your board wants to know about, on one page, in plain language.

What it covers

Google Analytics setup and audit, dashboard design, attribution analysis, and the privacy-aware measurement that public-good organizations actually have to live by. Reporting your team can read without a data analyst translating it first.

How we get there

We test how the major AI assistants answer questions about your organization today, identify where they get it wrong or skip you entirely, and then go fix it at the source.

What it looks like

Analytics audit
Monthly reports

Conversion & event tracking

When the right person lands, make the next step easy to take.

Traffic isn't the goal. A grant application, a program signup, a donation, a researcher who actually downloads the report, that's the goal. We define the actions that matter for your mission, instrument them so you can see them happen, and clear the friction out of the path that leads there.

What it covers

Conversion goal definition, custom event tracking across the journeys that matter, form and funnel analysis, and the page-level changes that turn a visit into an action. All measured, so you can tell what moved the number and what didn't.

How we get there

We map the few actions that matter most to your work, then watch where people drop off on the way to them. We change one thing at a time, measure it, and keep the changes that earn their place.

What it looks like